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Sama halnya dengan PDKT, marketing pun membutuhkan strategi untuk mengambil hati calon konsumen produk Anda sebelum mereka memutuskan untuk membeli produk atau jasa yang Anda tawarkan. Hal tersebut membuat Anda mau idn play tidak mau harus memahami keadaan psikologi para calon konsumen Anda. In general, teknik marketing biasanya selalu berkaitan dengan permainan psikologis, agar calon-calon konsumen tertarik dengan produk/jasa Anda dan kemudian melakukan transaksi pembelian produk yang akan menguntungkan bisnis Anda.
Charm Pricing
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Social Proof
Ketika Anda ingin membeli suatu produk, Anda pasti akan mempertimbangkan pembelian produk tersebut salah satunya dengan cara melihat testimoni dari pelanggan-pelanggan produk tersebut. Cara tersebut yang sering disebut dengan social proof. Jika Anda menampilkan testimoni slot qris 5000 pelanggan di halaman sosial media atau website produk Anda, maka secara psikologis calon pelanggan tersebut akan tambah yakin membeli produk Anda karena mereka sudah melihat review-review yang menunjukkan bahwa produk Anda bagus dan memuaskan.
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